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It is a known datum that 95 percent of marketers fail because they are not able to get traffic. I am sure that you agree with this statement. I want to add something to this: They do not get traffic because they pick the wrong niche and the wrong keywords.

People search for things on Google by entering keywords. If you had a method to isolate keywords that are searched for a lot, but do not have a lot of competition, you would be halfway there. Let's say 1,000 people a month search for blue widgets and all the websites that come up in the results have Page Rank 0 or 1 and not many backlinks, then it would not be very difficult to build a page that will show up on the first page of Google.

If you have ever done keyword analysis, then you probably know that you can spend days on it without finding anything exciting, especially if you do not have a team to help you. The web is extremely competitive.

There are two points about keyword and niche research. First, you need a correctly selected, high quality, irresistible niche product. A poor product will just waste your time as it does not convert into sales. Your product also needs to have several niches attached to it that are not saturated with competition and where people are desperate about solutions. One of the first products I tried was prepaid calling cards. Most of the keywords lead you to search engine result pages that are loaded with high PR calling card sites. It's better to leave such products alone, as it will only give you a loss.

The second point is that you need to be able to find keywords that are easy to dominate. And you need to find them easily, without having to spend hours entering loads of keywords in quotation marks into the search box, getting only a handful of questionable keywords as a result.

Google AdWords keyword tool and the external keyword tool are not the best tools for this at all. I know that several e-books say that, however there are much easier ways to do keyword analysis with far less work.

There was a point when I found a golden nugget in my overflowing email in-box. But I only found out months later that it was golden. With it I can analyze 800 keywords in 10 minutes, resulting in a few hundred potential long tail keywords. Believe me, it saves me a lot of time. And it does not cost me a penny, and anyone can use it. In this article I cannot go into the details, because it takes a whole e-book with screen shots, but if you are interested, you can take a look at my keyword blueprint.