Ray Charles Concert
February 17, 2009
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Ray Charles Concert
The purpose of SEO is to make sure your site features in the search engines for words and phrases used by people who might buy your products or services. This is one of SEO's fundamental reasons for being.
The problem some people have however is they let their ego get in the way. You need to remember, there's no place in business for vanity publishing, online or otherwise. This can sometimes mean saying no to having your valuable homepage ranking for a search term you think it should rank for in favour of a term your research is telling you it has to rank for.
With keyword research readily and freely available using tools such as Google's free keyword tool, there's really no excuse for not developing an understanding of what your market is searching for. Also, there's no point patting yourself on the back for being number one in Google for a word nobody types into that all important Google search box.
You can always optimise a deep linked page for your vanity ranking phrase but you should always reserve your homepage and other top level pages for words and phrases your potential customers use. You might call is a shovel but of your customers call it an earth moving implement then that's what you need to optimise for.
Of course it may be possible to make sure your homepage ranks both for traffic generating words AND your vanity phrase but make sure you nail the traffic phrases first. That way you can massage your ego by counting your money instead of wondering why your site never gets visitors.
David A Robinson - Red Evolution (Aberdeen) Ltd
Red Evo are a an Aberdeen based specialist SEO company and give advice on all aspects of Search Engine Optimisation
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