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Article marketing,done consistently,is very important for generating traffic to your blog and promoting your business.

Although this strategy can be extremely efficient and profitable it can turn into a big waste of time, energy and money if it is not applied correctly. If you want to get results you have to do very well the first step and maybe the most important step: keyword research.

Why it's so important to look for the keywords?

The purpose of the articles is to generate traffic to your blog or website and then to convert it into sales. If you don't use the right keywords for each article you will not get a big exposure and you will not get too much traffic.

Also you have to publish your articles in article directories (EzineArticles for example) to attract traffic. On EzineArticles there is a true "madness". So many authors, so many topics about anything! Therefore a carefull investigation of the keywords from the niche you chose will allow you to place yourself before others and to attract more traffic to you! The more specific your words are the more you will have to earn.

Keywords are important not only for article marketing. For example, if you want to have a permanent online presence: you get a blog, web hosting and a domain. The domain name should contain keywords related to your niche and you have to search them and analyze them first. Although it may take some time to find the most appropriate keywords, in the long run this is a huge advantage over others who write articles in the same area.

When a person is looking for something on Google related to your niche,you will appear in the first results because you have the same keywords they search or very close to them. And for this reason you will attract more traffic than those who have not made a keyword research first.

How do I do a keyword research?

Although there are several ways to study the keywords in any field, I recommend the free service offered by Google (Google Keyword Tool External) which is always available and easy to use. Another option would be Wordtracker. It is a more complex service that allows a more complex study of the keywords as well as a link builder. Although it is a fee ($ 59 per month or $ 329 year) wordtracker offers more options and opportunities for advanced keyword research.

When you make the research you will see how searched is a keyword locally and globally. If it is very searched (high competion rate) it is better to choose another keyword or to add something, to find a lower competition rate because in this way more traffic will be directed to you. For example, you notice that for "lead generation" there are 200,000 searches and the competition level is very high, you can choose "online lead generation" and the the number of searches will be around 8000. The more keywords you choose the more targeted (specific) you will be.

I searched for keywords. Now what?

Well, you have to make an optimization of your articles considering your keywords.

And finally, how can I optimize the articles?

Keywords must be inserted in all structures of your article:

-Title-Tag

-Meta-Tag

-Description

-The body of the article proper that keywords can be bold to be better revealed.

If this has been helpful and you'd like to learn more go here for more MlM and internet marketing tips.

Dascalul Radu, is a passionate network and internet marketer who believe that everyone who has passion,positive attitude and perseverance can achieve his dreams and ideals! So, he want to help and inspire others on their own road to success!

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