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Keyword Analysis / Research

The most important aspect for absolutely any campaign SEO is keywords.

The best planned SEO campaign should always start with a rigorous approach to keyword searching. Keywords should be seen as "laying the foundations" for search engine optimization project. If you cut corners in this first stage, the project never gets off the land and never produce the kind of results you can achieve SEO.

A good keyword as an analysis tool for Google AdWords can help you determine what phrases will be most popular in their chosen market and this research will help to measure the level of competition. Once this stage you will be left with a list full of words more feasible to focus on its website.

An important part of the initial investigation will focus on who their customers and the public se.

You must understand how important it is to think of the following:

What customers online habits their will be specific?

What types of sites may be of interest to them?

What types of services and information do you need?

Adjust their thinking to their customers, and you will be able to predict accurately the kind of language, design and brand more in their favor.

Calculation KOI

To get a complete keywords (keyword implementation stage) will have to start with a list of phrases from keyword analysis, then add formulas to each keyword phrase based on the approximate number of searches per month, competition and the total number of sites competing directly. This formula gives a keyword or Opportunity Index "KOI" for each search phrase.

The formula is weighted using to the sentences with a large search volume. This takes into account the number of sites that compete directly with sites, ie with that particular phrase contained in a link in place. These results are part of our keyword Effectiveness Stage sorted by keywords index Opportunities.

After this rupture keyword lists, the first words of A-List. These words have the highest values KOI, which means are the phrases that are likely to be used by customers find your website. The words form a list of top search phrases are going to be targeted in the campaign.

Keywords List B are other attractions keywords that relate to their secondary services and be specific to the page in terms of where they are scattered throughout the site.

You should try to re-evaluate all of your keywords every 4 months and make changes to the campaign to ensure the campaign stays fresh.

Written by Rob Playford, Total SEO Services providing Search Engine Optimisation, Business Branding and Web Development.

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